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10 Workflow Automations Every Small Business Should Have

Brian Lo-

Not sure where to start with automation? Here are 10 practical workflows that almost every small business can benefit from.

1. New Lead Notification

Trigger: Someone fills out a contact form

Actions:

  • Send confirmation email to lead
  • Notify you via SMS
  • Create contact in CRM
  • Add to nurture sequence
  • Time saved: Eliminates manual data entry and ensures no lead is missed

    2. Appointment Reminder Sequence

    Trigger: Appointment booked

    Actions:

  • Send confirmation email immediately
  • Send reminder 24 hours before
  • Send reminder 2 hours before (SMS)
  • Send follow-up survey after appointment
  • Time saved: Reduces no-shows by 30-50%

    3. Review Request Flow

    Trigger: Service completed

    Actions:

  • Wait 24 hours
  • Send satisfaction check
  • If positive: Send review request with direct link
  • If negative: Route to private feedback
  • Time saved: Generates 5x more reviews automatically

    4. Invoice Follow-Up

    Trigger: Invoice sent

    Actions:

  • Track if opened
  • Send reminder at 7 days if unpaid
  • Send second reminder at 14 days
  • Escalation notification at 30 days
  • Time saved: Improves cash flow without awkward conversations

    5. New Customer Onboarding

    Trigger: First purchase or contract signed

    Actions:

  • Send welcome email with next steps
  • Deliver any digital products/resources
  • Add to customer list in CRM
  • Schedule check-in for 30 days
  • Time saved: Consistent onboarding without manual effort

    6. Social Proof Collection

    Trigger: Positive review received OR successful project completed

    Actions:

  • Request permission to use testimonial
  • If approved: Add to testimonial database
  • Format for different uses (website, social, ads)
  • Time saved: Builds social proof library automatically

    7. Document Collection

    Trigger: New client signs up

    Actions:

  • Send intake form
  • Track completion
  • Remind if incomplete after 3 days
  • Notify team when all documents received
  • Time saved: Eliminates document chasing

    8. Meeting Notes Distribution

    Trigger: Meeting ends

    Actions:

  • Generate meeting summary (AI)
  • Send to all attendees
  • Create follow-up tasks
  • Schedule next meeting if needed
  • Time saved: 15-30 minutes per meeting

    9. Inventory/Service Alerts

    Trigger: Stock falls below threshold OR service contract nearing expiration

    Actions:

  • Internal notification
  • Prepare reorder or renewal proposal
  • Contact customer with renewal offer
  • Time saved: Prevents stockouts and captures renewal revenue

    10. Weekly Reporting

    Trigger: Every Monday at 8 AM

    Actions:

  • Pull data from key systems
  • Generate summary dashboard
  • Send to stakeholders
  • Flag any anomalies
  • Time saved: Hours of manual report compilation

    How to Prioritize

    Start with automations that:

    1. **Happen frequently** (daily or weekly)

    2. **Are time-consuming** (more than 5 minutes each)

    3. **Are forgotten often** (causing problems when missed)

    4. **Directly impact revenue** (lead follow-up, reviews)

    Getting Started

    Pick your top 2-3 workflows and start there. Many can be built with tools like Zapier or Make if you're technical. Or work with us to implement a complete automation system.

    What workflow would save you the most time? Let's discuss.

    BL

    Brian Lo

    Founder of brianlo.ai, helping small businesses save time and grow with intelligent automation.

    Learn more about Brian →

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